G's Fresh Case Study

Case Study

A YEAR WITH A FARMING GIANT

About this client

G’s is a truly vertically integrated grower to marketing organisation. G's is one of Europe's leading family-owed, fully integrated fresh produce companies, growing c. 20,000 hectares of crops.

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The Brief

G's embarked on a mission to document their extensive operations spanning an entire year of farming activities. Their objective was clear: to leverage this content as a means to illuminate the diligent efforts of the rapidly expanding G's group. They aimed to foster stronger connections with the communities enveloping their operations while shedding light on the intricate world of farming in the Fens region.

As part of the esteemed G's group, Beetroot Factory, March & Littleport Mushroom Farms LLP entrusted us with the task of challenging people's preconceptions via a recruitment campaign about modern farming. Our mission was to peel back the layers of misconceptions and showcase the reality of working on a contemporary farm. Through captivating visuals and compelling narratives, we endeavoured to offer an authentic portrayal of the dedication, innovation, and passion that drive G's agricultural endeavours.